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New "Regex Hero Pro" Name, and a Lower Price

When I released "Regex Hero for Desktop" several months ago I had named it the way I did because I was inspired by Balsamiq Mockups for Desktop.

In fact Regex Hero shares a lot in common with Balsamiq the way we both started. I mean, obviously their app is a prototyping tool and mine is a regex tool. But Regex Hero is supported and maintained by just one man (me), as was Balsamiq back in the day. And they have a killer web app that thousands of people use, as do I. ;)

However, I've come to realize that while I do admire Balsamiq and just about everything they do, my app is just not the same. You see, Regex Hero is actually very usable on the web. And when you buy it, you get an account and license key which then allows you to use all of the features all within the web version. You can then optionally install the desktop version and get all of those same features.

So because the paid version can be run with the same feature sets inside or outside of the browser, calling it "Regex Hero for Desktop" is really a misnomer. So I've renamed it, "Regex Hero Pro." I think everyone understands that professional versions of an application are true supersets of the lesser version and I'm a little happier with this name.

The other thing I had changed earlier this year was the price. Originally I sold Regex Hero for $15. After I added some functionality I upped the price to $20 in March. But since that increase in price, sales have dwindled. Pricing is hard, it turns out. So I've set the price back to $15.

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